The Objective:
Leverage Mascots to Bring Attention to In-Arena Jumbo-Tron Advertising while emphasizing FedEx's record for speedy, on-time delivery.

The Project:
Produce a thirty-second animation clip starring the sports franchise's two mascots whose interactive plot-line asked children to guess which of two FedEx delivery trucks would win a race toward on-time delivery.

Success Story:
By leveraging their mascots to create a custom, interactive animation clip, the sports franchise moved beyond simple commercials on the JumboTron. Creating a clip that engaged the audience served to increase the value of JumboTron advertising in sponsorship packages.