The Objective:
To increase overall concession sales while bringing brand recognition to the beverage sponsor.

The Project:
Produce 2-part animated question and answer clips, tying in the mascot and the soft drink maker's logo. Show these during the times that precede big breaks in the game, when concession sales are their highest.

Success Story:
This on-going project increased concession traffic during the games that the clips were featured. In addition, the soft-drink maker was effectively able to position their brand in the minds of the consumer while affiliating themselves with their local team, creating a continuous sponsor/team partnership. This branding can even be carried out into grocery stores where the mascot can be featured on cans on this maker's soft drinks.