The Objective:
To increase sales and loyalty at the local grocer.

The Project:
The grocer provided sponsorship revenue to the team in exchange for mentions in the school programs, ads on the scoreboard and a minimum number of mascot appearances at the specified branches of the grocery stores. In addition, the team added the grocer's logo to the mascot's uniform for additional branding opportunities.

Success Story:
Children and their families flocked to the locations of the stores that featured the mascot at remotes. The families proceeded to shop while at the store, increasing sales. In addition, the grocer began to carry team logo identified merchandise in their stores, providing another revenue outlet for the grocer while raising money for the local team. It is a win-win for the team and the grocer's sponsorship continues today.